Types of Ad Campaigns
In order to select the best type of Facebook Ad Campaign for your business, it is important to establish what your business goals are. Your advertising objective is the outcome you and your business would find the most valuable. It’s important to know what you want to achieve in order to choose the right objective.
What Campaign Type is Right for Me?
| Ad objective | Your business goal is to: | Good For: |
|---|---|---|
| Awareness |
Create awareness of your business. This objective will help you reach the largest number of people who are most likely to remember your ad. For example, if your business is brand new or has been recently renamed, awareness may help potential customers become more familiar with your business. |
|
| Traffic |
Increase traffic to an online destination of your choice. Send people to a destination, like your Facebook or Instagram shop, website or app. For example, if you’re having a flash sale in your shop or want to send potential customers to a web page that describes your services, this may help drive traffic to those destinations. |
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| Engagement |
Find people more likely to engage with your business online, send a message or take desired actions on your ad or Page. For example, if you want people who are interested in your products or services to start a conversation via Messenger, this objective can reach potential customers more likely to do so. |
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| Leads |
Collect leads for your business or brand via messages, phone calls or signups. For example, if you want potential customers to sign up for a monthly newsletter, this objective can help you reach people willing to share their information with you to learn more about your business. |
|
| App promotion |
Get people on mobile devices to install or take a specific action within your app. For example, if you want potential customers to make a purchase through your app or try a new app feature, you can create an app promotion campaign. |
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| Sales |
Find people likely to purchase your goods or services. For example, if you want to reach people most likely to make a purchase, such as through an ecommerce site, you can use the sales objective. You can also optimize for other actions, such as adding an item to their cart. |
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